Situation
An assistant gave a closed branch's address and an outdated practitioner list.
AI and citability
What AI says about you
depends on what it can cite
Assistants favour clear, consistent, well-sourced pages. If the accurate version of your story is hard to find, a less accurate one will be quoted instead.
Our method
Test, trace, strengthen
01
Test
We ask 12 to 40 realistic questions across the main assistants and record every answer, dated.
02
Trace
Each claim is matched to a source, whether a news24 report, a directory or your own site.
03
Strengthen
We improve the accurate sources and request corrections where sources are wrong. We cannot edit an AI model directly, and we say so.
Example
A clinic group, 12 questions
Work
A verified branches page, structured data and corrected directory entries.
Result
11 of 12 answers accurate after 10 weeks, up from 4 of 12.